When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API. Due to the sheer number of different possible response objects available, I’m only going to cover a few of them directly in this blog post. While the previous steps have all been quite straightforward, the changes to the response format handling will likely be the most involved for you depending on how much of the data you have been using. First we’re going to start off by changing the endpoint and the authentication to move from using the official Bing endpoint and Azure subscription key and over to using the SerpApi endpoint and a SerpApi API key.

Example Header Changes

• The images.readLink attribute in the official API which provides the URL for the equivalent API image search can be found at inline_images.serpapi_link in our API.
• The official API’s response format differs from our own so there are still changes to make, but we’re part way there.
• Due to the sheer number of different possible response objects available, I’m only going to cover a few of them directly in this blog post.
• Next we’re going to authenticate via the api_key query parameter and remove the headers entirely as they’re not necessary for any calls to our endpoint.

The images.readLink attribute in the official API which provides the tixl price URL for the equivalent API image search can be found at inline_images.serpapi_link in our API. Returned in the images.value key (array of images) in the official API, our API returns the equivalent in the inline_images.items key (array of images). Returned in the relatedSearches.value key (array of related searches) in the official API, our API returns the equivalent in the top level related_searches key (array of related searches). Next we’re going to authenticate via the api_key query parameter and remove the headers entirely as they’re not necessary for any calls to our endpoint. Returned in the webPages.value key (an array of results) in the official API, our API returns the equivalent in the top level organic_results key (an array of results). If your implementation is relatively simple and only uses the q and mkt parameters, then when you make these changes, you should see a full response come back from our endpoint at this stage.

Web Page Result Mapping

Once you have signed up and verified your account, you will need to take note of your SerpApi API key found on your dashboard so that you can use it in the following steps. Here at SerpApi, we provide our own Bing Search API that can be easily integrated to minimize disruption to your service once the official APIs have been retired. The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you’re reading this) and you may be searching for a suitable replacement.

Introducing Bing generative search

• The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date.
• Due to the sheer number of different possible response objects available, I’m only going to cover a few of them directly in this blog post.
• The official API’s response format differs from our own so there are still changes to make, but we’re part way there.
• Significantly more is available on these organic results when using our API, so don’t forget to check out the Bing Organic Results API documentation page.

The official API’s response format differs from our own so there are still changes to make, but we’re part way there. All of the above query parameters, with the exception of textDecorations and textFormat can be used as-is or ported to use with our API. The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date. If you don’t already have an account with us, your first step is going to be signing up for an account (we offer a free account with 100 free searches per month). Bing searches that may be related to other search terms are presented with related search section, typically at the bottom of the search page. Significantly more is available on these organic results when using our API, so don’t forget to check out the Bing Organic Results API documentation page.